EU deadlines for online sellers: what applies when
For a shop this is not one duty but a cluster of dated ones, and they come from different instruments. Search for any of them and you find either a vendor selling that one thing or an article writing about that one thing. This page puts them side by side, with the instrument and the date next to every line.
| Applies from | Duty | Instrument |
|---|---|---|
| 28 May 2022 | 30-day lowest price | 32019L2161 |
| 13 December 2024 | Product safety (GPSR) | 32023R0988 |
| 19 June 2026 | Withdrawal button | 32023L2673 |
| 27 September 2026 | Guarantee notice and durability label | 32024L0825 |
The duties, one by one
30-day lowest price
Any price-reduction announcement must state the lowest price applied in the 30 days before the reduction.
Applies from 28 May 2022 · In force 7 January 2020 · Transposition deadline 28 November 2021
Directive (EU) 2019/2161 amending, among others, Directive 98/6/EC — 32019L2161, Art. 6a of Directive 98/6/EC
Product safety (GPSR)
For every product offered online: the manufacturer's name and contact details, the EU responsible person where the manufacturer is outside the Union, and information identifying the product.
Applies from 13 December 2024 · In force 12 June 2023
Regulation (EU) 2023/988 on general product safety — 32023R0988, Art. 19 (distance selling) and Art. 16
Withdrawal button
A withdrawal function on the online interface, with prescribed button wording, a form, a separate confirmation step, and an acknowledgement of receipt on a durable medium carrying the content of the declaration and the date and time it arrived.
Applies from 19 June 2026 · In force 18 December 2023 · Transposition deadline 19 December 2025
Directive (EU) 2023/2673 amending Directive 2011/83/EU — 32023L2673, Art. 11a of Directive 2011/83/EU
DE — § 356a BGB, in force 19 June 2026. Labels „Vertrag widerrufen“ and „Widerruf bestätigen“, each allowing „eine andere gleichbedeutende eindeutige Formulierung“. Abs. 4 owes the acknowledgement without undue delay on a durable medium, with the content of the declaration and the date and time of receipt.
AT — § 13a FAGG, in force 1 October 2026. Applies to contracts concluded after 30 September 2026 (§ 20 Abs. 5). Abs. 4 says the confirmation function must be labelled „gut lesbar und ausschließlich“ with „Widerruf bestätigen“ or a corresponding unambiguous formulation — the word „ausschließlich“ has no equivalent in the German § 356a Abs. 3.
Guarantee notice and durability label
Information on the legal guarantee of conformity before the consumer is bound, a harmonised label where a commercial guarantee of durability over two years is offered free of charge, and new rules on environmental claims.
Applies from 27 September 2026 · In force 26 March 2024 · Transposition deadline 27 March 2026
Directive (EU) 2024/825 amending Directives 2005/29/EC and 2011/83/EU — 32024L0825, amends Art. 6 and 6a of Directive 2011/83/EU and Annex I of 2005/29/EC
What is not here
The national implementations of GPSR, the price-indication rule and Directive (EU) 2024/825 were not read from national registers for this page. For those three, only the Union-level dates are given. What was read first-hand is § 356a BGB and § 13a FAGG — the two withdrawal-button provisions. The gap is marked as a gap rather than filled with a guess.
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corrections find their way back. Machine-readable as
eu-consumer-deadlines.json.